Boards demand more from marketing than ever before. Marketing teams are under pressure to deliver short-term, measurable impact - driving performance marketing over brand building. 

 

The rules of marketing have fundamentally changed - algorithms dictate visibility, AI curates information, and social is increasingly replacing search. It's creating a challenging landscape and an AI-driven media transition that leaves brands falling behind.

 

Our inaugural study, based on insights from 200+ senior marketers across the UK, shows where marketing teams really stand on social, search, AI, and crisis readiness in 2026. Compare your team’s readiness to the UK average, spot the biggest gaps and prioritise the fixes that will earn the most credibility, fastest.